The Football Players Health Study: Mobile App Design and Brand Development
Created brand including logo, colors, identity and all integrated marketing for 'The Football Players Health Study at Harvard University', the largest study of former living NFL football players. My vision was to capture the grit of the field with the team caring and support that surrounds medical issues. After the brand was established, I created the website, brochures, Team Study mobile app, emails, social media and all of the marketing surrounding the brand.
Perhaps you've read stories of football players who, after the prime of their career, suffer from brain damage. Harvard Medical School is leading the largest health study of those former living football players. They recruited me to build that brand from scratch. My mandate? To showcase the grit of the sport while at the same time conveying care and support for medical issues. I created the brand and integrated marketing materials, including:
Brand language (including logo, color scheme, and brand identity)
Mobile app design
Website, brochures, email newsletter template, social media marketing